Director of Insights & Product Marketing - Little Rock, AR
 S&D Coffee | |
 United States, Arkansas, Little Rock | |
 Apr 09, 2026 | |
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The Director of Insights & Product Marketing is a product-obsessed leader who turns data into clear commercial opportunities--helping Westrock Coffee win with existing and prospective customers. This role closely monitors consumer and category trends, uncovers and delivers customer-relevant insights, and influences Westrock's product portfolio across sales channels. The Director partners cross-functionally with Sales, R&D, Sustainability, Pricing, and Procurement to build, renovate, innovate, and maintain business cases for stock and customer-specific products.
Job Duties: Customer & Category Opportunity Leadership: * Monitor consumer and category trends across CPG, foodservice, c-store, and traditional retail channels to identify emerging opportunities for Westrock customers * Analyze and interpret syndicated, internal, and custom research data to uncover customer-specific growth opportunities and whitespace * Serve as a product and category expert, understanding where customers fit within their category and how product opportunities fit within their businesses * Maintain a forward-looking view of emerging categories and market dynamics to inform product development and market expansion for Westrock. Insights to Action Enablement (Internal & Customer -Facing): * Translate insights into applied commercial opportunity by presenting clear, compelling product insights and storylines to the Westrock sales team and directly to customers. * Develop customer-relevant selling stories and insight narratives that connect data to product strategy and customer needs. * Partner with Sales to support customer presentations, innovation discussions, and opportunity sizing, with a focus on selling new products into customers. Portfolio Strategy & Lifecycle: * Influences Westrock Coffee's stock product portfolio and product lifecycles, including product additions, expansions, renovations, alterations, and removals. * Maintain clear, data-backed business cases for stock portfolio decisions, ensuring products remain competitive, relevant, and aligned with customer demand. * Work with Sales to demonstrate products' value proposition to customers. Research Leadership & Data Advancement: * Manage insights partner relationships and lead the design and execution of custom research studies to address customer, category, and innovation questions. * Identify opportunities to improve data collection methods, research techniques, and analytical approaches to increase insight quality, speed, and usability. Cross Functional Collaboration & Commercialization: * Collaborate with Sustainability, R&D, Pricing, Procurement, Manufacturing, Commodities, and Technical Sales to consistently identify needs, obstacles, and solutions related to product capabilities * Balance consumer demand, cost realities, sourcing and operational feasibility, and strategic priorities to support successful product commercialization and sustained growth. * Ensure product positioning reflects customer value, consumer expectations, and Westrock commitment to responsible sourcing and transparent farmer partnerships. WHAT "GREAT" LOOKS LIKE * Sales teams consistently use your insights and portfolio narratives to open doors, expand share, and close business. * You generate close collaboration with R&D and Product Development. * The stock portfolio stays current and commercially effective, with disciplined lifecycle decisions supported by data and business case rigor. * Custom research and insights deliver clear, customer-relevant recommendations above and beyond data analysis. * Data quality and insight delivery methods continually improve (speed, clarity, actionability). | |