Marketing Automation Specialist (Marketo)

Marketing Automation Specialist (Marketo)

Location: Hybrid (3 days onsite: Tuesday-Thursday)

Schedule: 8:00 AM - 5:00 PM CST (1-hour lunch)

Assignment Length: 2 years

Overview

On behalf of our client, we are seeking a detail-oriented and analytical Marketing Automation Specialist (Marketo) to join our client's inhouse digital lab team. This role plays a critical part in building and executing Healthcare Professional (HCP) 1:1 marketing programs, delivering personalized, omnichannel experiences that drive engagement and performance. This is an excellent opportunity for someone who thrives in a fast-paced, collaborative environment and has a passion for data-driven marketing, campaign execution, and continuous optimization.

Key Responsibilities

• Build, QA, and execute low-to-medium complexity omnichannel campaigns, including email, direct mail, and media
• Develop customer journeys, including base cadences and trigger-based programs to deliver personalized communications
• Ensure high-quality, on-time, error-free campaign execution within Marketo (or similar platforms)
• Create and maintain quality control documentation to ensure accuracy and consistency
• Monitor email deliverability, domain health, and IP reputation; recommend and implement optimizations
• Identify campaign issues, perform root cause analysis, and implement corrective actions
• Develop and execute test plans (A/B testing, segmentation, timing, etc.) and recommend performance improvements
• Participate in agile workflows including design, build, QA, and ongoing optimization
• Collaborate cross-functionally with Brand Marketing, Strategy, IT, Analytics, and external agencies
• Provide regular project updates, flag risks, and ensure alignment with stakeholders
• Stay current on industry trends, tools, and best practices in 1:1 and email marketing

Top Skills & Qualifications

Required Skills:

• Hands-on experience with Marketo or Salesforce Marketing Cloud, marketing automation platforms
• Strong experience managing omnichannel campaigns (email, direct mail, digital media)
• Solid analytical and problem-solving skills with the ability to interpret data and optimize performance
• Strong project management and cross-functional collaboration skills
• High attention to detail with a focus on QA, testing, and error-free execution

Basic Qualifications:

• Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
• 3 years of experience in database marketing, CRM, email, or 1:1 marketing
• Minimum 3 years of hands-on campaign execution in enterprise marketing automation platform: Marketo or SFMC
• Understanding of email marketing best practices, deliverability, and customer journey mapping
• Ability to manage multiple projects in a fast-paced environment

Technical Skills:

• Marketo or SFMC
• Proficiency in Microsoft Office (Excel, PowerPoint, Word)
• Working knowledge of HTML/CSS
• Experience with Adobe tools preferred
• Familiarity with marketing analytics and reporting tools

Digital People is proud to offer major medical, dental, vision and 401K benefits!

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