eComm Content Leader - Senior Manager/Director

Your Job

Georgia-Pacific is building an eCommerce Content Center of Excellence, a new capability designed to establish how the company creates, manages, and optimizes content across the digital shelf. As the leader of this team, you will help define what great looks like, build the infrastructure to deliver it consistently, and set standards that keep GP competitive as the digital shelf continues to evolve. This hybrid role is based in Atlanta, GA, and requires 3 days in the office.

Our Team

The CX Operations and Innovation team drives content operations and innovation across Georgia-Pacific's CX and Marketing organization. We are building the eComm Content Center of Excellence, a new capability designed to establish an always-on, performance-driven content model with clear ownership, consistent standards, and a defined refresh cadence for the digital shelf.

What You Will Do

This role is as much about influence as it is about execution. You will shape GP's point of view on what competitive eCommerce content looks like, translate a rapidly evolving digital landscape into organizational strategy, and build the internal conviction and capability to act on it. The bullets below describe what you'll own, but the real work is in setting the vision, earning the trust of the organization, and leading through influence as much as authority.

• Define GP's eCommerce content strategy, what great looks like, where we need to go, and how we get there, and build the annual roadmap and goals in partnership with eCom Capability and CX Ops leadership
• Translate market signals into action by monitoring how retailer algorithms, GEO/AI search, and competitor content are evolving and turning those insights into strategic priorities for the CoE
• Build and maintain the content governance framework including PDP templates, copy standards, taxonomy, image spec, and refresh cadence that sets the standard across channels
• Hire, develop, and lead the Digital Shelf Managers, building capability and setting the bar for what the Center of Excellence delivers
• Serve as the cross-functional connector aligning Marketing, eCom Capability, Syndication, and Legal around a shared content model and resolving decision rights conflicts when they arise
• Own the operational relationship with in-house and external agencies, including scope, brief quality, output review, and delivery accountability
• Own the AI content tool strategy by evaluating where emerging technology accelerates the team's work, defining how it gets integrated, and governing its use within brand standards
• Partner with internal teams to define content configuration requirements in Salsify
• Report content program health to leadership and drive the strategic conversation about where the capability needs to go next
• Benchmark GP's content standards against CPG best practice

Who You Are (Basic Qualifications)

• Bachelor's degree in marketing, Communications, eCommerce, or related field
• 5+ years in eCommerce content, digital merchandising, or content operations

What Will Put You Ahead

• Understanding of the digital eCommerce landscape including retailer algorithms, GEO/SEO, and how content quality connects to commercial outcomes
• Familiarity with PIM/DAM ecosystems and digital shelf analytics tools
• Experience building an eCommerce content function, CoE, or digital shelf practice

At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

Hiring Philosophy

All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here.

Who We Are

At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.

Our Benefits

Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.

Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.

Equal Opportunities

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information. (For Illinois E-Verify information click here, aqui, or tu).

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