Marketing Communications Manager

The Brand Strategy & Activation Manager for Ecolab Pest Elimination drives integrated marketing communications that strengthen the brand and deliver measurable business impact. This role owns the development of brand narrative and messaging frameworks, ensures cross-channel alignment, and leads campaign planning and activation across priority initiatives.

Working in a matrixed environment, the manager partners closely with Marketing, Sales, Operations, HR, Training, and enterprise teams to activate customer-focused strategies, improve effectiveness across channels, and optimize performance through measurement and insights.

Key Responsibilities

• Brand Strategy, Narrative & Governance: Define and evolve brand strategy, including messaging/narrative frameworks, guidelines, and governance to ensure consistent, high-quality storytelling across channels

• Integrated Campaign Planning & Activation: Build and execute integrated campaigns from strategy through activation-partnering cross-functionally to deliver content development, collaboration, and execution.
• External Channel Strategy & Management: Oversee external channel strategy and execution including web site, social media, tradeshows and customer newsletters, ensuring strong content quality and channel discipline. Guide SEO/SEM strategy as part of an integrated channel approach.

• Measurement, Optimization & Insights: Establish and monitor KPIs; translate results into actionable insights that improve engagement, conversion and ROI.

• Tradeshow & Experience Activation: Oversee enterprise tradeshow strategy and activation for Pest Elimination, partnering with enterprise teams to deliver cohesive experiences and supporting content creation.

• Stakeholder Leadership & Cross-Functional Partnership: Serve as a strategic partner across key stakeholder groups (Marketing/Sales/Ops/HR/Training) to ensure alignment and effective activation across the customer journey.

• People management: Lead and develop the Brand Strategy & Activation team; set priorities, coach performance, and build scalable ways of working.
• Operational Excellence: Own or oversee elements of budget/invoice management and analytics tied to brand activation work.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 8+ years of experience in integrated marketing communications and/or digital marketing communications (B2B and/or enterprise/global experience preferred).
• Demonstrated experience building brand messaging frameworks, ensuring cross-channel consistency, and leading campaign activation.
• Strong understanding of core digital channels and performance drivers (e.g., SEO/SEM, social, content marketing).
• Strong writing, editing, and storytelling skills.
• Proven ability to translate marketing KPIs into business impact and optimization actions.
• Ability to manage multiple priorities and stakeholders in a fast-paced, matrixed environment.

Preferred Qualifications / Skills

• Experience with CMS platforms, marketing automation tools, and analytics dashboards.
• Experience supporting end-to-end digital campaign planning and execution.
• Experience leading integrated tradeshow/experiential activations and enterprise partner coordination.
• Familiarity with value proposition work, VOC inputs, and stakeholder management for commercialization support (noted as part of strategic communications leadership for Pest Intelligence).

Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families.Click here to see our benefits.

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Our Commitment to a Culture of Inclusion & Belonging

At Ecolab, we believe the best teams are inclusive. We are on a journey to create a workplace where every associate can grow and achieve their best. We are committed to fair and equal treatment of associates and applicants and recruit, hire, promote, transfer and provide opportunities for advancement based on individual qualifications and job performance. In all matters affecting employment, compensation, benefits, working conditions, and opportunities for advancement, we will not discriminate against any associate or applicant for employment because of race, religion, color, creed, national origin, citizenship status, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran.

In addition, we are committed to furthering the principles of Equal Employment Opportunity (EEO) through Affirmative Action (AA).

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.