Global Sr. Brand Director- Aquatics

The Pet Care business unit of Spectrum Brands is based in St. Louis, Missouri with distribution, manufacturing and sales offices throughout the US and globe. Owners of dogs, cats, birds, small animals, fish and reptiles rely on our brands for exceptional value and trusted results. Our industry-leading brands include Tetra, Instant Ocean, Marineland, 8-in-1, Dingo, FURminator, Nature's Miracle, GloFish, DreamBone and SmartBones.

We are seeking a transformational leader to serve as the General Manager of Aquatics, responsible for leading and accelerating one of the most iconic categories in pet care, anchored by Tetra and an innovative portfolio including GloFish.

This leader will take full global ownership of a complex, multi-brand, multi-category business spanning consumables, water care, equipment, and live fish. Operating across North America, Europe, and Asia-with key hubs in St. Louis, Melle, and Tokyo, the role will unify a historically regionalized organization into a cohesive, high-performing global business.

The mandate is clear: reverse category and business decline, reignite growth, and re-establish our brands-especially Tetra-as the global leader of the Aquatics category.

1. Set and Deliver the Global Growth Agenda

* Define and execute a credible, multi-year global growth strategy to reverse decline and deliver sustainable revenue, profit, and market share growth

* Reposition Aquatics as a growing, vibrant category, attracting new households and deepening engagement with existing users

* Establish clear global priorities while enabling strong regional execution

2. Reignite Category Demand & Consumer Relevance

* Lead the effort to recruit new households by clearly articulating the emotional and developmental benefits of fish as pets, especially for families with children

* Transform the end-to-end consumer experience to make fishkeeping simple, seamless, and rewarding, improving retention and lifetime value

* Build a deep, actionable understanding of consumer, shopper, and category insights to fuel innovation and growth

3. Elevate Brand Power and Communication

* Re-establish Tetra as the undisputed global category leader, with clear, compelling communication of its superiority and benefits

* Define the role of each brand within a focused portfolio, including scaling the disruptive potential of GloFish

* Develop and deploy impactful, modern, and efficient brand-building strategies across markets and channels

4. Lead Portfolio Focus and Strategic Choices

* Simplify and optimize a highly complex SKU and subcategory landscape

* Make bold, data-driven decisions on portfolio prioritization, brand roles, and product rationalization

* Evaluate and recommend structural changes, including manufacturing footprint where needed

5. Build a Winning Omnichannel & E-commerce Strategy

* Lead the transition of the category toward digital and e-commerce leadership

* Develop integrated online and offline strategies that win with key retailers and platforms globally

* Create scalable solutions to drive category growth in digital environments

6. Unlock Global Synergies

* Break down silos and build a "One Global Aquatics" operating model

* Leverage best practices across regions, particularly transferring European strengths to accelerate U.S. performance

* Define the right strategy for Japan-either unlocking growth or redesigning the operating model for sustainability

7. Deliver Financial Performance

* Own full P&L accountability for the global Aquatics business

* Drive disciplined execution to deliver profitable growth and strong returns

* Balance short-term performance with long-term category building

What Success Looks Like

* Return the Aquatics business to sustained growth (revenue, profit, and share)

* Re-establish Tetra as a visible, trusted, and growing global category leader

* Simplify and focus the portfolio to improve efficiency, clarity, and impact

* Build a globally aligned, high-performing organization with strong regional execution

* Position the company as the driving force behind Aquatics category growth worldwide

Experience

* Proven P&L leadership in a global, multi-brand consumer goods environment (CPG preferred)

* Track record of turnaround and transformation, including reversing declining businesses

* Deep experience in brand building, innovation, and consumer-centric growth

* Strong exposure to e-commerce and omnichannel strategy

* Experience operating across multiple geographies and cultures

Leadership

* Strategic thinker with the ability to translate vision into execution

* Courage to make bold portfolio and structural decisions

* Proven ability to lead through complexity and ambiguity

* Exceptional collaborator who can align global and regional teams

* Inspiring leader who builds high-performance, purpose-driven teams

* Strong analytical and insight-driven mindset

* Ability to simplify complexity and focus on what matters most

* Commercial acumen combined with consumer empathy

* Excellent communication and influencing skills with senior stakeholders

Why This Role Matters

This is a rare opportunity to reshape and lead a global category-combining iconic brand heritage with untapped innovation potential. The right leader will not only transform a business but redefine how the world experiences Aquatics as part of modern pet ownership.

This is a hybrid role, in office in Earth City, MO Tuesday, Wednesday, and Thursday. Working conditions are typical for an office environment.

#LI-AY1