New

Brand Manager: El Paso, TX

Admiral Beverage
401(k)
United States, Texas, El Paso
May 19, 2026
Admiral Beverage believes in investing in its people, business partners, and communities, to continually grow and offer the best products and services in the region. With the strength of a large company combined with a small-town, friendly, family-driven mindset; we are here to grow with you. Admiral offers: competitive wages, a full-scale benefit program including health, dental, and vision coverage, 401(k) and retirement programs, paid leave and holidays, and much, much more! *Current Admiral Beverage Employees (excluding Contractors): Please apply via your internal Workday Account.* Job Description Primary Location: El Paso, Texas Brand Manager - ALC: Overall responsibility for all brand development for defined suppliers. Strategizes with suppliers to create business plans within the markets served. Prepares and present periodic business reviews to senior management, sales meetings, and customers. Ensures correct product pricing at retail customers. Oversees banner room employees & ensure all orders are being met & delivered on time. Demonstrates marketing through leadership and market execution. Reviews and evaluates all product proposals from any new or existing suppliers. Manages all products reporting as directed by senior staff. Manages media responsibilities such as buying, merchandising, posting etc. Manages all product suppliers as it relates to negotiation, communication, and execution by sales teams. Implements "AOP" fully according to plan throughout the year. Evaluates performance of existing system brands. Participates in the decision to eliminate and add brands within the portfolio. Develops and implement product portfolio promotions across the company to include projected costs and return on in- vestment and co-op arrangements. Conducts research as required to make quality decisions for brands and the company. Leads the creation and execution of all coupon activity. Other duties may be assigned by the immediate supervisor or other supervisor at any time. SUPERVISORY RESPONSIBILITIES Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Manages and oversees employees in the printshop or over sampling teams. QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. EDUCATION and/or EXPERIENCE Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience. COMMUNICATION SKILLS Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and public. MATHEMATICAL SKILLS Ability to calculate figures and amounts and apply concepts such as fractions and percentages. REASONING ABILITY Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. OTHER SKILLS AND ABILITIES Proficient in current word processing and spreadsheet software applications. Ten key data entry. CERTIFICATES, LICENSES, REGISTRATIONS None. COMPETENCIES Attention To Detail, Decision Making, Financial Management, Manages and Organizes Information, Organizational Awareness, Planning and Evaluating, Resilience, Sales and Marketing, Self-Management, Strategic Thinking, Teaching Others PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to use hands to handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stand; walk; sit; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, color vision, depth perception, and ability to adjust focus. WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to moving mechanical parts and fumes or airborne particles. The noise level in the work environment is usually moderate. ACKNOWLEDGEMENT I have read the essential duties and responsibilities of this job and am able to meet these essential duties and responsibilities with or without accommodation. Requests for accommodation will be considered on a case-by-case basis. This Job description in no way states or implies that these are the only duties to be performed by this employee. He/she will be required to follow any other instructions and to perform any other duties upon the request of his/ her supervisor.