Digital Personalization Sr. Marketing Consultant

Location:

Location:

Mobile - In office 3 days a week.

About the Job:

Work at the direction of the Marketing Manager with strategy development, deployment, and tracking/reporting digital personalization and testing programs.

Essential Job Functions:

Builds and sustains excellent working relationships with colleagues, clients and partner organizations. Collaborates with internal cross-functional partners to produce measurable outcomes. The Digital Marketing & Operations team collaborates across the Enterprise to use the Adobe suite for marketing strategies and campaigns.

• Support the marketing manager and Enterprise Marketing department in all aspects of Adobe and the martech stack.
• Collaborate across teams to ensure efficient use of Adobe for marketing delivery to clients.
• Works directly with the marketing manager to develop, build and deploy programs including: program strategy, creative development, testing, deployment and tracking.
• Partner with marketing analytics to identify opportunities, establish goals, and provide a cadence around measurement.
• Support personalization efforts utilizing Adobe through journey mapping.
• Collaborate with marketing analytics to monitor business results of programs and adjust them based on data, analytics, and research insights.
• Gather requirements from stakeholders for campaign execution.
• Manages reporting and tracking functions for assigned campaigns.
• Effectively communicates timely recommendations and implications to internal clients and partners based on business objectives and best practices.
• Recommends and implements tests and applies insights to future campaigns.
• Be the voice of marketing to the i2 squad by providing marketing and industry insights.
• Create prioritization and a hierarchy for programs and execution.
• Demonstrated results from use of insights; thought leader in area of expertise; able to apply basic anal Understands consumer trends/behavior and the role of marketing in impacting business goals.
• Identifies project problems/risks, proposes solutions, and escalates to leadership for timely resolution, if necessary.

Required Qualifications:

• Bachelor's Degree; 5years minimum professional experience
• Ability to analyze, summarize and interpret complex data and information; can move logically from findings to conclusions
• Detail-oriented; ability to organize and prioritize workload
• Ability to work across departments and influence when needed
• Can prepare and present data/findings in a concise and understandable format; via documentation and stand-up presentation skills
• Ability to work independently on relatively complex matters with minimal supervision, while proactively sharing timely status updates and information
• Knowledge of online concepts, design and best practices
• Ability to adapt quickly to changing priorities; capable of operating in a dynamic environment.
• Experience with Adobe suite of products is preferred.
• Highly skilled with Microsoft Office products including: Excel, PowerPoint, Word

This position is NOT eligible for employment visa sponsorship for non-U.S. citizens.

COMPENSATION AND BENEFITS

Please click here for a list of benefits for which this position is eligible.

Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.

Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_Compliance@keybank.com.