Digital Marketing Specialist, Senior

Sr. Digital Marketing Specialist

Contract | Plymouth, MN ( days onsite preferred, flexibility for 3 days onsite)

Freelance

Our client, a leader in early childhood education, is seeking a Senior Digital Marketing Specialist to help drive brand awareness, enrollment growth, and community engagement as the company continues to expand within the early childhood development and education space. This role will lead digital marketing efforts across social media, paid advertising, email marketing, SEO/SEM, and website optimization to strengthen the organization's online presence and connect with families in local markets. The ideal candidate will bring a strategic, data-driven approach to campaign performance, audience engagement, and lead generation while supporting the company's mission of providing high-quality early childhood education and care.

Responsibilities

• Manage digital campaigns across SEO/SEM, email, paid social, website, and display advertising
• Track and optimize campaign performance using analytics and KPI reporting
• Oversee social media strategy, content calendars, and audience engagement
• Support landing page optimization, A/B testing, and conversion improvements
• Collaborate with internal teams and external partners on digital marketing efforts

Qualifications

• 3+ years of digital marketing experience
• Strong knowledge of Google Analytics, SEO/SEM, paid social, and email marketing
• Experience with platforms such as WordPress, SEMRush, Sprout Social, or similar tools
• Analytical mindset with strong communication and project management skills
• Familiarity with HTML/CSS and Adobe Creative Suite is a plus

Digital People places creative, interactive, and marketing talent. Let's find the role that inspires your best work.

Digital People is an equal opportunity employer. All applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Digital People offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Digital People is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at https://smgroupna.com/privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.