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Senior Rapid Rewards Strategy Consultant

Southwest Airlines
401(k)
United States, Texas, Dallas
Jun 15, 2026

Department:

Loyalty

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:

As a Senior Rapid Rewards Strategy Consultant supporting the Rapid Rewards Strategy Team, you'll help drive the future strategy of the Rapid Rewards loyalty program as it continues to evolve. This role will help shape long-term strategy across Currency, Benefits, Lifecycle Management, and Partnerships, using analytical insights and loyalty program knowledge to inform recommendations and business decisions. As one of the largest Profit Centers for Southwest Airlines, Rapid Rewards plays a critical role in the Company's success, and this position will have a meaningful impact on that bottom line.

Additional Details

  • The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours.

  • U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

We're committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.

Responsible

  • Leverage Loyalty performance metrics, industry and competitive trends and Southwest Strategy and aspirations to identify new opportunities that drive significant improvement to Southwest's Rapid Rewards program

  • Recommend plans to improve current initiatives and monitor implementation progress

  • Partner and work effectively with all levels of management to develop and implement Company plans

  • Serve as main point of contact for Customer Experience, Marketing, Technology and external partners for the purpose of ensuring alignment and roadmap execution

  • Owner of a portion of the Rapid Rewards product - including vision, strategy and execution of work-streams to help drive Customer loyalty

  • Provide thought Leadership to continue refining and optimizing Team's processes to improve effectiveness (business case playbooks, etc.)

  • May perform other job duties as directed by Employee's Leaders

Knowledge, Skills and Abilities

  • Knowledge of business and management principles involved in strategic planning, resource allocation, leadership technique, production methods, and coordination of people and resources

  • Knowledge of principles and processes for providing Customer and personal services, including Customer needs assessment, meeting quality standards for services, and evaluation of Customer Satisfaction

  • Knowledge of principles and methods for showing, promoting, and selling products or services, including marketing strategy and tactics, product demonstration, sales techniques, and sales control systems

  • Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits

  • Skilled in identifying complex problems, reviewing related information to develop, evaluating options, and implementing solutions

  • Skilled in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems

  • Skilled in understanding the relative costs and benefits of potential actions and choosing the most appropriate one

  • Ability to combine pieces of information to form general rules or conclusions, including finding a relationship among seemingly unrelated events

  • Ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem

Education

  • Required: High School Diploma or GED

Experience

  • Expert level experience, expansive and far-reaching knowledge in:

    • Marketing, Operations, Customer Experience, or Technology

    • Building business cases and strategic plans

Licensing/Certification

  • Required: Must possess a current, valid driver's license issued in the United States

  • Required: A valid passport allowing travel across US borders

Physical Abilities

  • Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time

  • Ability to communicate and interact with others in the English language to meet the demands of the job

  • Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

Other Qualifications

  • Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines

  • Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986

  • Must be at least 18 years of age

  • Must be able to comply with Company attendance standards as described in established guidelines

  • Air travel with frequent overnight stays require

    Pay & Benefits:

    Competitive market salary from $125,000 per year to $139,900 per year* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the Company.

  • Benefits you'll love:

    * Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)

    * Southwest will help fund your Retirement Savings Plan, which includes a dollar for-dollar 401(k) Company match contribution of up to 9.3% of your eligible earnings**

    * Potential for annual profit-sharing contribution in the Southwest Retirement Savings Plan-when Southwest profits, you profit***

    * Competitive health insurance for you and your eligible dependents * Southwest offers health plan coverage options that start from the very first day of employment. You'll have 30 days to select and enroll in your health plan, and coverage will be retroactively available to your first day of employment.

    * Explore more benefits you'll love: https://careers.southwestair.com/benefits

    *Pay amount doesn't guarantee employment for any particular period. **401(k) Company match contributions are subject to the plan's vesting schedule. Match contributions may vary based on the position. *** Profit-sharing contributions are subject to the Retirement Savings Plan vesting schedule and are made at the discretion of the Company.

Southwest Airlines is an Equal Opportunity Employer.
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