Marketing Operations Specialist III

Partner with Aquent to join an organization that creates groundbreaking advancements, revolutionizing industries and inspiring global innovation. This is where diverse ideas converge to drive progress, from cutting-edge technology to impactful environmental initiatives. Join a team dedicated to making a lasting positive difference in the world.

We are seeking a highly skilled and experienced Marketing Operations Technical Specialist to make a profound impact on our marketing ecosystem. In this pivotal role, you will leverage your expertise in AI/ML and data analytics to optimize and scale marketing operations, driving efficiency and delivering strategic insights that reach millions of users. Your work will directly shape how communications and automation are delivered across various services, transforming data into actionable strategies and improving overall user engagement.

Responsibilities

• Lead the design, implementation, and optimization of AI/ML solutions to identify ecosystem patterns and resolve complex business and operational challenges.
• Extract critical insights and develop robust predictive systems to inform strategic decision-making, encompassing algorithm selection, meticulous feature engineering, and rigorous model performance evaluation and fine-tuning.
• Take ownership of end-to-end AI/ML technical development, from roadmap definition and scoping to model creation, API integration, ensuring data collection integrity, and managing data pipelines.
• Guarantee the reliability of findings by validating data integrity and accuracy throughout the entire analysis lifecycle.
• Design and maintain automated reports and insightful dashboards that deliver timely and accurate information to both technical and non-technical stakeholders.
• Collaborate seamlessly with cross-functional teams, including data engineers, software engineers, and business stakeholders, to identify new opportunities for AI/ML applications and effectively communicate complex findings to diverse audiences.

Must-Have Qualifications

• A minimum of 5-7 years of experience in AI/ML design and implementation.
• Demonstrated strong experience in designing, developing, and implementing AI and ML models, including deep learning and neural networks, to solve business problems and enhance decision-making.
• Proficiency with Large Language Models (LLMs) integration and practical application of techniques such as prompt engineering.
• A solid foundation in programming languages including Python (with libraries like Pandas, NumPy, Scikit-learn), R, and SQL.
• In-depth knowledge of machine learning algorithms (e.g., regression, classification, clustering, decision trees, random forests, neural networks) and frameworks (e.g., TensorFlow, PyTorch).
• Expertise in data wrangling (cleaning, transformation), feature engineering, and data manipulation.
• Experience working with CRM platforms.
• A BA/BS degree or an advanced degree in Data Science, Engineering, or Analytics, or equivalent practical work experience.

Nice-to-Have Qualifications

• A proven track record of challenging the status quo with data-driven results and exceptional cross-functional execution.
• Skilled in advanced data analysis and creating impactful visualizations using tools like Tableau.
• High aptitude for logical reasoning and critical thinking.
• Exhibits exceptional attention to detail and strong organizational skills to deliver high-quality projects efficiently.
• An innovative mindset, proactive approach, thoughtfulness, and resourcefulness, coupled with a willingness to navigate ambiguity and overcome roadblocks.
• A strong team player mentality, consistently considering the impact on team members and fostering a collaborative environment.
• Demonstrates curiosity, adaptability, strong collaboration skills, and keen business acumen.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

#LI-CA1