New

Associate Director, Web Personalization

KPMG
life insurance, 401(k)
United States, Maryland, Baltimore
750 East Pratt Street (Show on map)
Aug 27, 2026
Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team. KPMG is currently seeking an Associate Director, Web Personalization to join our Clients and Markets organization. Responsibilities: Define and execute the enterprise web personalization roadmap, championing the shift toward predictive, real-time content experiences; design dynamic digital experiences that autonomously adapt to user behavior, intent, and lifecycle stage Lead the deployment and optimization of AI conversational agents and real-time recommendation engines on the site; ensure visitors receive immediate, tailored guidance, interactive dialogue, and relevant resources that mimic a bespoke, one-to-one consultation Oversee a sophisticated optimization framework that transcends basic A/B testing; utilize machine learning capabilities and real-time behavioral data to continuously test, refine, and scale complex web experiences and conversion pathways Actively evaluate, shape, and evolve our digital personalization ecosystem; partner with technology and architecture teams to integrate new AI capabilities, assess emerging platforms, and ensure our architecture seamlessly supports sophisticated, real-time web decisioning Partner with data and intelligence teams to leverage enterprise customer data and predictive models; build robust, dynamic audience segments that trigger personalized site experiences the moment an account or user lands on a digital property Establish KPIs and measure the impact of AI-driven web experiences against core business objectives; provide executive-level reporting on how real-time personalization and conversational agents are driving engagement, generating pipeline, and improving overall digital ROI Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment Qualifications: Minimum eight years of recent experience in digital marketing, with a focus on web personalization, A/B testing, and conversion rate optimization (CRO) Bachelor's degree from an accredited college/university in marketing, information technology, analytics, or a related field required Deep expertise in Web Personalization, AI/Conversational Agents, Web Hooks/API, Headless/Composable Architecture, Metadata & Taxonomy, AI Content Workflows, and CMS Platforms Proven track record of moving organizations beyond traditional A/B testing to implement real-time, AI-powered digital experiences that drive measurable revenue impact Excellent stakeholder management skills, with experience acting as a strategic technology advisor to senior marketing leaders Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa) KPMG LLP and its subsidiaries ("KPMG") complies with all local/state regulations regarding displaying salary ranges. If required, the ranges displayed below or via the URL below are specifically for those potential hires who will work in the location(s) listed. Any offered salary is determined based on relevant factors such as applicant's skills, job responsibilities, prior relevant experience, certain degrees and certifications and market considerations. In addition, KPMG is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle. Available benefits are based on eligibility. Our Total Rewards package includes a variety of medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health. Depending on job classification, standard work hours, and years of service, KPMG provides Personal Time Off per fiscal year. Additionally, each year KPMG publishes a calendar of holidays to be observed during the year and provides eligible employees two breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday. Additional details about our benefits can be found towards the bottom of our KPMG US Careers site at Benefits & How We Work. Follow this link to obtain salary ranges by city outside of CA: https://kpmg.com/us/en/how-we-work/pay-transparency.html/?id=6167_9_26 California Salary Range: $136000 - $259000 KPMG offers a comprehensive compensation and benefits package. KPMG is an equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link contains further information regarding KPMG's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please. KPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. Candidates are encouraged to apply expeditiously to any role(s) for which they are qualified that is also of interest to them. Los Angeles County applicants: Material job duties for this position are listed above. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, and safeguard business operations and company reputation. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.