Overview
Join a forward-thinking organization that thrives on innovation and collaboration, delivering impactful marketing campaigns and experiences. This company is dedicated to creating exceptional value for its clients through dynamic marketing strategies and a commitment to excellence. As a key player in their vibrant marketing ecosystem, you will contribute to initiatives that shape market presence and drive engagement, making a tangible difference in how they connect with their audience. Are you a seasoned, proactive project management expert ready to make a significant impact on a dynamic marketing team? We are seeking a highly organized and strategic individual to drive the success of diverse marketing initiatives, from large-scale campaigns and critical events to daily tactical requests. In this pivotal role, you will be the linchpin connecting marketing stakeholders, creative teams, and cross-functional partners, ensuring every project is meticulously planned, expertly scoped, and delivered flawlessly on time. Your ability to anticipate needs, ask the right questions, and proactively guide stakeholders will be crucial in shaping the future of our marketing efforts and preventing issues before they arise. Key Responsibilities
- Lead the full project lifecycle for marketing campaigns and initiatives, including scope, schedules, budgets, resources, deliverables, and outcomes.
- Develop comprehensive project plans, briefs, timelines, task lists, and status reports to keep all stakeholders aligned.
- Coordinate cross-functional teams across content, creative/design, advertising, digital, events, marketing automation, and web.
- Manage multiple projects and competing priorities simultaneously while maintaining quality and adherence to deadlines.
- Monitor project progress, identify potential risks or roadblocks, and proactively develop effective solutions.
- Review deliverables throughout the project lifecycle to ensure alignment with campaign objectives and requirements.
- Support specific project workstreams and tasks as needed to ensure projects move forward efficiently.
- Own and manage the team's marketing request queue, serving as a central point of contact for all incoming requests.
- Monitor and manage requests submitted through the team's marketing request email/queue.
- Communicate directly with requestors to thoroughly understand their needs and gather all necessary information before work commences.
- Ask insightful questions regarding scope, timing, audience, deliverables, approvals, resources, and dependencies.
- Triage and prioritize requests based on urgency, business needs, available resources, and competing priorities.
- Translate tactical requests-such as event support, presentation materials, sell sheets, and other marketing needs-into organized, actionable projects.
- Ensure requests are properly documented and entered into Asana, with accurate tasks, timelines, owners, dependencies, and deliverables.
- Serve as a trusted project partner and primary point of contact for stakeholders across the organization.
- Communicate confidently with stakeholders at all levels and build strong, productive relationships.
- Proactively guide stakeholders through project requirements, anticipating potential needs, gaps, and dependencies to prevent last-minute issues.
- Help stakeholders think through the full scope of their marketing initiatives, ensuring appropriate resources and deliverables are planned upfront.
- Provide clear project updates, communicate changes or risks, and keep stakeholders informed throughout the process.
- Build consensus and maintain alignment among marketing teams, business partners, and external stakeholders.
- Support the planning and execution of live events, conferences, webinars, and other marketing experiences.
- Partner with stakeholders to identify all marketing and creative requirements associated with an event.
- Proactively ask questions around event participation, booth needs, presentations, signage, collateral, promotional materials, timelines, and other deliverables.
- Help ensure event-related creative and marketing needs are identified well in advance, avoiding last-minute requests and missed requirements.
- Coordinate event deliverables across internal teams and external partners while maintaining timelines and quality standards.
- Work closely with creative, content, digital, advertising, and other marketing specialists to translate business objectives into actionable project plans.
- Coordinate design, content, advertising, website, social media, white paper, presentation, and other marketing deliverables.
- Understand marketing tactics and best practices well enough to effectively scope projects and communicate requirements to subject-matter experts.
- Bring an eye for design and the ability to effectively specify and communicate creative needs to designers and other creative partners.
- Review completed work to ensure it meets project objectives, brand standards, and stakeholder requirements.
- Monitor project and campaign progress and communicate status to marketing leadership.
- Develop status reports, project updates, presentations, and other project documentation.
- Track project outcomes and campaign performance and help quantify results and insights.
- Pull and synthesize information from multiple systems and data sources as needed.
Must-Have Qualifications
- 5+ years of experience as a Marketing Project Manager, Creative Project Manager, Traffic Manager, or similar role.
- Demonstrated experience managing multiple, complex marketing projects simultaneously.
- Strong stakeholder communication skills and confidence working with stakeholders at all levels of an organization.
- Proven ability to proactively identify project requirements, ask thoughtful questions, and anticipate stakeholder needs.
- Strong understanding of marketing workflows, creative processes, and cross-functional project delivery.
- Excellent organizational skills and meticulous attention to detail.
- Strong written and verbal communication skills.
- Ability to work independently, prioritize competing requests, and adapt to changing business needs.
- Strong technical aptitude and ability to quickly learn and navigate project management systems.
- Hands-on experience with Asana is highly important, including understanding project workflows, task management, dependencies, ownership, and project flow.
Nice-to-Have Qualifications
- Experience working directly within or closely alongside a marketing team.
- Experience managing live events, conferences, webinars, or event-related marketing projects.
- Agency and/or professional services experience.
- B2B marketing or professional services experience.
- BA/BS degree in Business, Marketing, Communications, or a related field.
- Familiarity with Marketo or other marketing automation platforms.
- Familiarity with WordPress.
- Familiarity with GoToWebinar or other webinar platforms.
- Familiarity with Dynamics CRM or other CRM platforms.
- Familiarity with Microsoft Teams.
- Familiarity with Microsoft Excel.
- Familiarity with SharePoint.
Schedule & Engagement
- This is an ongoing opportunity with an urgent need, and the team is eager to move quickly with the right candidate.
- Work 30-40 hours per week, with workload expected to ebb and flow based on business needs.
- Workload is expected to be heavier during conference seasons and major campaigns, with potential flexibility during slower periods.
- Hours may fluctuate based on project volume.
About Aquent Talent Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
|