Campaign Marketing Manager

About the Role

The Manager, North America Campaign Marketing is a strategic and tactical marketer responsible for developing and executing integrated marketing campaigns that drive engagement, community growth through lead generation, registrations, and participation across Gartner's C-Level executive communities.

This role will oversee campaign execution for multiple executive audiences, likely supporting two role-based portfolios across CIO, CISO, CDAO, CFO, CHRO, CSCO, and broader CxO communities. The Manager will serve as the primary marketing strategist for their assigned audiences, leveraging customer insights, campaign performance data, and market trends to develop impactful, executive-focused marketing programs.

We are looking for a marketer who thrives on understanding customer needs, translating insights into compelling messaging, and delivering integrated campaigns that influence engagement and business outcomes.

Executive Audience & Campaign Leadership

• Own the annual tactical campaign strategy and integrated marketing roadmap for assigned executive communities and role-based portfolios.
• Develop data-driven marketing tactics that drive community growth, executive engagement, registrations, participation, and retention.
• Build audience-centric messaging and campaign frameworks tailored to the unique priorities of C-Level executives.
• Partner with Community Program and Content teams to align marketing programs with member acquisition, engagement, and growth priorities.
• Translate customer insights, behavioral data, market trends, and campaign performance into actionable tactics.

Campaign Execution

• Lead the execution of multi-channel marketing campaigns across email, digital, social, content, event promotion, and emerging channels.
• Collaborate with Marketing Operations, Analytics, Content, Design, Digital Marketing, and Community teams to ensure flawless execution.
• Proactively identify opportunities to improve campaign performance through segmentation, testing, personalization, and optimization.
• Analyze campaign results and make data-driven recommendations to improve engagement, registrations, net new leads and ROI.

What You'll Need

• 4+ years of experience in B2B campaign marketing, integrated marketing, demand generation, growth marketing, or related disciplines.
• Experience developing and executing audience-centric marketing strategies that drive measurable business outcomes.
• Experience using CRM and marketing automation platforms.
• Demonstrated success marketing to executive or senior-level business audiences.
• Strong analytical mindset with the ability to translate data and customer insights into actionable marketing strategies.
• Experience managing complex, multi-channel marketing campaigns from strategy through execution and optimization.
• Experience leveraging audience insights, segmentation, and customer journey strategies to drive measurable business outcomes.
• Exceptional stakeholder management and cross-functional collaboration skills.
• Strong project management capabilities with the ability to manage multiple initiatives simultaneously.
• Excellent communication, presentation, and storytelling skills.
• Bachelor's degree or equivalent experience.

Preferred Qualifications

• Experience marketing to CIO, CISO, CFO, CHRO, CSCO, CDAO, or other executive audiences.
• Background in subscription-based businesses, research organizations, professional services, membership organizations, or executive communities.
• Experience working in a highly matrixed, fast-paced organization.
• Familiarity with marketing automation, CRM, analytics, and campaign performance measurement tools.

Who You Are

• A marketer who starts with customer understanding and builds campaigns around audience needs.
• A self-starter who demonstrates initiative, operates with a high degree of ownership, and proactively identifies opportunities to improve outcomes.
• Curious, analytical, and driven by continuous improvement.
• Passionate about delivering measurable business impact through marketing.

Why This Role Matters

This role sits at the heart of Gartner C-Level Communities' growth strategy.

You will directly influence how some of the world's most senior business and technology executives discover, engage with, and experience Gartner's executive communities. Through strategic marketing leadership, customer-centric thinking, and innovative campaign execution, you will help accelerate growth, deepen executive engagement, and shape the future of one of Gartner's fastest-growing businesses.

If you're passionate about translating customer insights into meaningful marketing campaigns and want to help build the next generation of executive community engagement, we'd love to hear from you.