Marketing Specialist (III)

Join a leading technology company at the forefront of innovation, where your contributions will directly shape the future of digital experiences. Our client is dedicated to pushing boundaries and delivering impactful solutions that resonate globally. As an Aquent talent, you will play a pivotal role in their mission, contributing to groundbreaking projects that reach millions.

Are you a dynamic marketing professional ready to take on significant challenges and drive impactful campaigns from concept to completion? We are seeking a highly motivated and experienced individual to spearhead complex marketing initiatives. In this role, you will be a key individual contributor, leading the charge on mid-size to large-scale projects, ensuring their successful execution and maximizing their return on investment. Your expertise will be crucial in building brand recognition, fostering strategic partnerships, and innovating new ways to engage audiences globally. This is an exciting opportunity to make a tangible difference, influencing marketing strategy and driving business results for a world-renowned brand.

Key Responsibilities:

• Lead mid-size to large-scale marketing projects from initiation to successful completion, acting as a primary individual contributor.
• Manage the full lifecycle of marketing campaigns and programs, from budget reconciliation to social media promotion, ensuring successful execution.
• Develop strategic project plans and marketing strategies to build brand recognition and achieve business objectives.
• Collaborate with internal stakeholders and external vendors to ensure the seamless execution of campaigns and sponsorships.
• Serve as a subject matter expert, guiding the integration of multiple adjacent projects and ensuring alignment among stakeholders, agencies, and project managers for high-quality deliverables and maximized ROI.
• Develop and implement comprehensive internal and external promotion plans, leveraging digital tools and collaborating with growth, content, and design teams to maximize awareness and drive generation.
• Conduct in-depth data analysis to uncover new marketing opportunities and audience insights, informing strategic decisions.
• Drive the development and implementation of innovative marketing strategies to achieve business results, overseeing content positioning and program development across social, on-network, and off-network media channels.
• Partner with senior marketing leadership to define project strategies and objectives, spearheading initiatives for drive generation, customer advocacy, and identifying sponsored project opportunities.
• Create novel virtual and physical experiences in collaboration with partner marketing and customer marketing teams.
• Engage and manage multiple media agencies, prioritizing their workflow to elevate day-to-day operations.
• Cultivate strong partnerships with stakeholders to ensure all content and campaigns reflect the brand's voice and quality standards.
• Act as a thought leader, developing standards for advertising and aligning strategic marketing efforts across the company globally.
• Lead efforts to analyze, track, and report on campaign and project ROI using CRM or other project management systems, focusing on pipeline, revenue, and MQL metrics.
• Measure the effectiveness of each activity, including drives generated, deals influenced, deals closed, and cost per drive, working closely with sales teams to maximize impact.
• Serve as the primary client point of contact for managing complex, large-scale media planning and collaborate with global media teams to scale strategies effectively.
• Oversee the development, implementation, and analysis of creative social media content, social selling programs, employee and leadership activation, and comprehensive measurement strategies.
• Build and maintain external relationships with venues, suppliers, and agencies, managing contract negotiations, spatial and audiovisual planning, activation, gifting, and speaker engagements.
• Drive the development and implementation of pioneering marketing communications strategies to amplify media and public presence.

Required Skills & Experience:

• Proficiency in Media placement
• Expertise in Social media strategies
• Demonstrated Affiliation and adaptability
• Strong Creativity and innovative thinking
• Experience with Influencer marketing
• Proven Event management capabilities
• Excellent Communication skills
• Knowledge of Search engine optimization (SEO)
• Skills in Deal negotiation
• Understanding of Consumer behavior
• Ability to apply 10x thinking to challenges
• Focus on Growth-oriented strategies
• Experience in Team Management
• Strong Project management skills
• Comprehensive understanding of Media landscapes
• A track record of effective Stakeholder engagement
• Proficiency in Data analysis & synthesis

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.