Content Operations Manager

Job Description:

WHY CHOOSE US?

Joining The American Red Cross is like nothing else - it's as much something you feel as something you do. You become a vital part of the world's largest humanitarian network. Joining a team of welcoming individuals who are exceptional, yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better.

When you choose to be a force for good, you'll have mentors who empower your growth along a purposeful career path. You align your life's work with an ongoing mission that's bigger than all of us. As you care for others, you're cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work.

WHAT YOU NEED TO KNOW ABOUT THE JOB:

Want to make your career a force for good? The American Red Cross is seeking a Content Operations Manager to manage the day-to-day publishing, optimization and flow of content across national American Red Cross communications channels. This is a hands-on content management role that works across multiple publishing and digital asset management systems to ensure content is optimized for audiences, easy to discover, and efficiently shared across teams and platforms. Responsibilities include publishing and optimizing content on RedCross.org, providing operational support to the national photo and video teams, coordinating content during major disaster operations, and identifying opportunities to repurpose and distribute content across channels. This role will be part of the national Content & Channel Strategy Team.

Ideal candidate: We seek candidates with a background in content creation, optimization and management. The ideal candidate has a strong editorial eye and can recognize compelling, high-quality content and opportunities to make it more effective. They should understand what makes content effective across digital channels and be able to optimize content for audience interests, SEO and emerging AI-driven discovery. They are also highly organized, can build and manage clear workflows, and enjoy working and communicating across teams. Because this role works across multiple content management and digital asset management (DAM) systems, experience with CMS or DAM platforms and/or managing a digital asset library is needed. Candidates should be comfortable learning new software, tools and workflows quickly.

Location: This is a virtual position from anywhere in the U.S. working East Coast hours.

WHERE YOUR CAREER IS A FORCE FOR GOOD (Key Responsibilities):

• Optimize and publish news articles and press releases to redcross.org, including creating key publishing elements such as metadata, URLs, and alternative text.

• Help execute redcross.org editorial strategy, partnering with our editorial lead, authors and analyst to identify opportunities to increase content visibility through search, AI-driven discovery, and other referral sources.

• Assist the national photography and video teams in optimizing, publishing, organizing and sharing visual assets across channels and digital asset management (DAM) systems, including the National Photo Library and national YouTube channel. Support asset organization, metadata, tagging, rights information and other practices that improve asset discoverability and usability.

• Provide operational and surge support to the national photography team during major disaster responses and other high-volume periods.

• Serve as an "air-traffic controller" for content during major national disaster operations, helping coordinate the sharing of content being collected across multiple teams and channels.

• Identify opportunities to repurpose and share content across channels, connecting teams with relevant stories, visuals and other assets.

• Create content workflows, documentation and processes to make publishing and content sharing more efficient and consistent.

• Occasionally assist with planning and pre-production for national photography shoots, including meeting with internal stakeholders, gathering information and materials, and coordinating shoot logistics.
  

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Scope: Individual contributor with comprehensive knowledge in specific area. Ability to execute highly complex or specialized projects. Adapt precedent and may make significant departures from traditional approaches to develop solutions.

Note: Qualified candidates must be authorized to work in the United States. The American Red Cross does not sponsor employment visas.

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WHAT YOU NEED TO SUCCEED (required/minimum qualifications):

*Education: Bachelor's Degree in Communications, Marketing, Journalism, or another related field.

*Experience: Minimum five years of experience in content management, digital publishing, editorial operations, or a related field.

*Experience publishing and managing content within a website content management system (CMS) and/or digital asset management (DAM) system is required.

*Hands-on production experience in photography, videography and/or editorial writing is strongly preferred.

*Expertise in how to optimize digital content for audiences and channels, including SEO, accessibility, and AI-driven search and discoverability.

*Strong organizational and project management skills, including the ability to coordinate multiple content streams, deadlines, and stakeholders at once.

*Ability to build, document and manage clear workflows and identify opportunities to improve processes.

*Comfortable learning and working across multiple content management systems, digital platforms and project management tools.

*Excellent verbal and written communication skills with strong attention to detail and the ability to multitask in a fast-paced environment.

*Ability to work collaboratively across editorial, photo, video, social media and other communications teams.

WHAT WILL GIVE YOU THE COMPETITIVE EDGE (Preferred Qualifications):

*Candidates who communicate in Spanish.

*Staff or volunteer management experience is not required but preferred.

*Combination of candidate's education and general experience satisfies requirements so long as the total years equate to description's minimum education and general experience years combined (Certification cannot be substituted).

Physical requirements are those present in normal office environment conditions. Operational flexibility is required to meet sudden and unpredictable needs. Ability to use a personal computer, applicable software, and office equipment for sustained periods of time. May include sitting for long periods of time, driving a vehicle, and working under challenging conditions.

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The American Red Cross is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, San Diego Fair Chance Ordinance, the California Fair Chance Act and any other applicable state and local laws.

AmeriCorps, the federal agency that brings people together through service, and its partners - the Peace Corps, AmeriCorps Alums, National Peace Corps Association, and the Service Year Alliance - launched Employers of National Service to connect national service alumni with opportunities in the workforce.American Red Cross is proud to be an EONS partner and share our employment opportunities with the network of organizations.

Interested in Volunteering? Visit redcross.org/volunteertoday to learn more, including our most-needed volunteer positions.

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