Product Marketing Manager

Aquent is proud to partner with a leading global entertainment and technology company that is revolutionizing how millions experience digital content worldwide. This organization is at the forefront of delivering unparalleled streaming experiences, constantly innovating to captivate and retain a vast global audience. Joining this team means stepping into a role where your strategic vision and product marketing expertise will directly shape the future of digital entertainment, making a tangible difference in a rapidly evolving market and delivering magical experiences to consumers around the globe.

This is an exceptional opportunity for a strategic and analytical product marketer who thrives at the intersection of streaming and entertainment. You will step into a pivotal position where your influence will be critical to the success of premier streaming platforms. You will be instrumental in conceptualizing and executing groundbreaking product marketing strategies for streaming services, bringing these innovative visions to life across every consumer touchpoint. Your work will directly fuel significant subscriber engagement and retention, fundamentally impacting how audiences discover, experience, and connect with their favorite content, ultimately shaping the future of digital entertainment.

What You'll Do

• Lead crucial discussions with Product Management, Product Design, Marketing Strategy, Consumer Insights, and other cross-functional partners to champion impactful product feature rollouts and enhanced content experience launches.
• Mastermind and optimize subscriber journeys and flows across diverse product experiences, consistently advocating as the ultimate "voice of the consumer."
• Translate overarching strategic business objectives into precise, actionable campaign strategy briefs, meticulously defining key messages, target audiences, and core data KPIs.
• Forge strong collaborations with external and adjacent teams across the broader organization, including brand, content creation, strategic partnerships, and marketing, ensuring seamless alignment with company-wide priorities for integrated streaming offerings.
• Partner closely with engagement and lifecycle marketing teams to guarantee absolute consistency in copy, intellectual property (IP) usage, and product UI across all consumer retention and growth touchpoints.
• Play a key role in building, maintaining, and evolving the Subscriber Experience and underlying tech infrastructure product roadmap and strategic initiatives.
• Expertly manage multiple complex projects simultaneously, consistently meeting deadlines with unparalleled attention to detail and highly effective task prioritization.
• Deconstruct intricate technical product aspects into clear, compelling customer benefits and powerful value propositions that resonate deeply.
• Drive forward key initiatives related to gaming, streaming, and identity management, with exciting opportunities to contribute to gaming projects as needed.
• Proactively identify potential risks, swiftly resolve operational challenges, and anticipate next steps with remarkable foresight and minimal oversight.

Must-Have Qualifications

• 4+ years of proven experience in B2C product marketing, product management, business strategy, management consulting, or marketing strategy, underpinned by deep customer insight and go-to-market expertise.
• Exceptional presentation prowess, demonstrated through extensive experience persuasively leading complex conversations and discussions with a wide array of audiences, from peers to senior leadership.
• An independent, highly organized thinker who excels in fast-paced environments and can adeptly pivot between strategies with an unwavering "can-do" attitude.
• Superior analytical skills, including the ability to meticulously read and analyze data, design and execute experiments, prepare insightful reports for leadership, and communicate actionable results, findings, and strategic recommendations.
• Robust business acumen and the ability to critically prioritize and make strategic trade-offs based on potential impact.
• A formidable combination of analytical rigor and creative flair, capable of diving deep into subscriber data to unearth profound customer insights and then crafting captivating headlines to deliver truly magical experiences.
• A natural facilitator and connector of teams, highly adept at fostering cross-functional collaboration to achieve shared goals and continually identifying innovative ways for teams to partner and elevate the subscriber experience.
• A sophisticated problem solver who is comfortable navigating ambiguity and consistently proposes inventive, impactful solutions.
• Demonstrated ability to expertly manage interdependent, complex projects, keeping various work streams on track with minimal oversight or guidance, and possessing the keen judgment to elevate critical information to managers and leaders when necessary.
• Bachelor's degree or equivalent relevant work experience.

Nice-to-Have Qualifications

• MBA preferred.
• Experience within a large, dynamic organization, particularly within the entertainment, gaming, or streaming sectors.
• Prior experience in a studio environment.