New 
Bsa Analyst With Marketing Exp
 Tata Consultancy Services | |
$90,000 - $100,000
| |
 United States, North Carolina, Raleigh | |
 Oct 28, 2026 | |
|
Job Description
BSA Analyst with Marketing exp *
Systems and Data Analyst with 8+ years of experience in Banking, Finance, and IoT domains, specializing in requirements gathering, system design, functional analysis, implementation, and testing of enterprise applications and data-driven systems. *
Demonstrated expertise in analyzing business objectives, translating stakeholder needs into functional and technical specifications, and designing system solutions aligned with organizational goals. *
Skilled in conducting system feasibility studies, evaluating existing systems, and recommending enhancements to improve efficiency, scalability, and user experience. *
Adept at data modeling, SQL development, and working with major RDBMS platforms such as Oracle, SQL Server, and PostgreSQL for backend system design and validation. *
Experienced in integrating and migrating data across systems, ensuring consistency, integrity, and accuracy through robust data validation and profiling practices. *
Strong background in BI and reporting tools such as Power BI, Tableau, and Google Analytics for translating system data into actionable business insights. *
Collaborated with cross-functional teams to define and document system requirements, ensuring alignment between business stakeholders, development teams, and QA. *
Supported system implementations by coordinating testing, training end-users, managing change requests, and facilitating smooth transitions to new technologies. *
Applied project management principles to track deliverables, timelines, and budgets, ensuring successful deployment of system solutions. *
Proficient in Excel-based data analysis, including advanced functions (VLOOKUP, INDEX/MATCH, Pivot Tables, Macros) for data validation and reporting. *
Experienced in creating technical documentation, including user manuals, system workflows, data dictionaries, and process guides. *
Strong ability to communicate technical concepts to non-technical users and recommend system and process improvements based on analytical findings. *
Skilled in identifying system anomalies, conducting root-cause analysis, and implementing corrective actions to optimize performance and data reliability. *
Proven ability to manage multiple high-visibility projects in a cross-functional, Agile/Scrum environment, ensuring quality delivery under tight deadlines. *
Design and implemented end-to-end system integrations across multiple marketing and data platforms (e.g., Marketo, BlueConic CDP, Splash, CRM, Oracle, EDW) to enable seamless automation and data consistency. *
Serve as a Subject Matter Expert (SME) for marketing technology systems, advising on architecture, integrations, and process improvements. *
Participated as a key member of the Architecture Board, contributing to the development of Data Integration and Attribute Mapp ing (DIAM) frameworks for cross-platform system integration. *
Lead the Marketo-LinkedIn data integration project, overseeing system design, data flow mapping, testing, and deployment for enhanced lead management capabilities. *
Conduct data and system quality assessments across billions of records, identifying gaps, anomalies, and inconsistencies, and implemented automated Python-based validation scripts. *
Support the management and optimization of the MarTech Stack, defining KPIs and monitoring system performance against industry benchmarks. *
Design and maintained dashboards and reports using Tableau, Power BI, and Python visualization tools to support business decision-making and monitor system health. Salary Range- $90,000-$100,000 a year #LI-SP3 #LI-VX1
Location
Raleigh, NC
Function
TECHNOLOGY
Role
Business Analyst
ID
432948
Skills
Marketing
Salary Range
$90,000 - $100,000 | |