University Social Media Specialist (Temporary)

University of the Pacific

United States, California, Stockton

3601 Pacific Avenue (Show on map)

Nov 10, 2024

Posting Details

Position Information

Job Title	University Social Media Specialist (Temporary)
Union Level
Department	University Strategic Communications
Campus	Stockton
Posting Number	201303845P
Full or Part Time	Full Time
Number of Months	6
Work Schedule	Work performed during standard business hours 8:30 a.m. - 5 p.m.. May be required to work nights and weekends to cover university events as needed which would be communicated well in advance.
Position End Date
Open Date	10/14/2024
Close Date
Open Until Filled	Yes
Special Instructions to Applicants	For Applicants Seeking Job Opportunities within the University Internal: Internal applicants will be considered within the first five (5) business days of the posting period. External: External applicants will be considered on the sixth (6) business day of the posting period.

Position Summary Information

Primary Purpose	University of the Pacific's Social Media Specialist (TC) will be responsible for creating and implementing social media campaigns and content that engages users and builds, retains and deepens their relationships with the university to build its national presence and positive reputation. The Social Media Specialist (TC) will be a key member of the University Strategic Communications team and will report to the Senior Director of Media Relations, working with closely with leaders in digital communications, media relations, internal communications and community relations. The specialist will have a deep understanding of branding and its relationship and application to social media and digital communications to attract prospective students and families, and engage employees, donors, alumni, supporters and key influencers to become advocates and champions. The successful candidate will be a passionate and energetic storyteller, a versatile creative communicator, and a well-respected team player, committed to continually improve the university's social media presence and practices.
Essential Functions	Create and post relevant, timely content and targeted campaigns that raise awareness and visibility of the university's brand, its offerings and accomplishments. Write, edit, design and schedule social media posts including accompanying video and photography maintaining relevancy and frequency of posts. Monitor and advise leadership of emerging issues on Pacific and other platforms and recommend how to respond/escalate. Moderate and engage with the university's social audiences, growing the online community. Provide an outstanding experience by being accessible and responding to queries timely. Ensure brand representation and consistency in content through tone, voice, terminology, and in all videography and photography. Monitor, evaluate and report performance using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights. Perform other related duties as assigned. University of the Pacific recognizes that diversity, equity, and inclusion is foundational to the success of our valued students and employees. We prioritize policy and decision-making that demonstrates awareness of, and responsiveness to, the ways socio-cultural forces related to race, gender, ability, sexuality, socio-economic status, etc. impede or propel students, faculty, and staff.
Minimum Qualifications	Bachelor's Degree in marketing, communications, journalism or related discipline. One (1) year of social media work experience.
Preferred Qualifications	Proven understanding and experience with planning, creating and publishing social media content on behalf of a brand following brand guidelines. Demonstrated experience creating content for a multitude of social media platforms - specifically Instagram, Facebook, LinkedIn, Twitter, Reddit and others. Strong copy editing, writing and storytelling skills using multiple formats such as short form video, photography and design. Experience using a social media management platform, such as Hootsuite, for scheduling, monitoring and measuring content. Keen monitoring, listening, research and analyzing skills to identify trends, chatter and online conversations about the brand online. Understanding of crisis response plans for social media. Experience and sensitivity in working with people of diverse backgrounds and cultures. Demonstrated experience in advancing social justice, equity, and inclusion in a university setting. Ability to engage and integrate culturally responsive practices and knowledge in their work.
Physical Requirements	The physical demands described here are representative but not definitive of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is performed primarily in and standard office environment, with exposure to normal temperatures and light. May require extended periods of sitting with repetitive hand/wrist motion while using computer and phone. Occasional standing, walking. Infrequent climbing stairs, walking across campus, bending, stooping, kneeling or reaching. May be requested to lift up to 25 lbs. Work Environment/Work Week/Travel: Work performed during standard business hours 8:30a.m. - 5 p.m.. May be required to work nights and weekends to cover university events as needed which would be communicated well in advance.
Hiring Range	$25.87 - $30.00 per hour. We consider factors such as, but not limited to, scope and responsibilities of the position, candidate's qualifications, internal equity, as well as market and organizational considerations when extending an offer.
Background Check Statement	All applicants who receive a conditional offer of employment are required to execute a release and authorization for a background screening.
AA/EEO Policy Statement	University of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, military and veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression, or mental or physical disability.